Sunday, February 27, 2005

Are you looking for a Unique Selling Point?

Today, companies are using Denatonium Benzoate to enhance their brand image over their rivals. Forward thinking companies are always looking for an edge, a unique selling point.

Products containing Denatonium Benzoate are regarded as market leaders and innovators. Their customers believe that they are the premium products in their market segments. Generic brands often do not contain bittering agents in their product.

By adding Denatonium Benzoate, you add another feature to your product. Prior to adding a bittering agent, market leaders were those companies providing childproof packaging and good warning labels. Do you consider yourself to be a market leader?

Adding a bittering agent could be the difference between your potential customers buying your product over that of your competitors.

We can help you market your product to customers. Please feel free to call us.